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The New Marketing Era for Surgeons

the future of surgical marketingIt’s simple.

We adapt, we change, we become like water.

Times have changed, and they will continue to do so so long as humanity craves growth. Deep inside of us lies a seed of growth, and the conditions are at their prime for exponential increase.

It’s with this that in today’s day and age it is simple to get in front of our target audience. More simple than it has been for many, many years.

Twenty years ago we couldn’t have dreamt of bring up analytical data in mere minutes with such precise measurements that will boggle the human mind – we take it for granted nowadays and it really is such a shame.

So, why am I writing about this after many months of non-writing?

It’s simple.

I came accross an epiphany as I came across the next big wave of marketing – it’s an international based model fixed on a state-wide scale. I’m talking about Meet Bariatric Surgeons today as my model to follow: http://meetbariatricsurgeons.com/dallas-texas/.

At first glance you might consider saying, wow another site geared towards a specific group of people – and that’s precisely what facinates me.

It’s the fact that we can pinpoint our audience with such precise precision. As I read MBS I couldn’t help but to notice they’ve done their homework, a lesson you would be wise in taking.

You see MBS has focused on a core group of people that have struggled to lose weight by natural means. Now, these people are looking for the right surgeons to help them in this quest of genetics.

It was startling to know that many people that are morbidly obese have a higher rate of death than people who have gotten bariatric surgery, and that drives a knife deep into my heart.

What an important movement to be a part of, people that help people get to where they need to get faster.

As I continued to scope out MBS’ site I noticed that they were targeting three main locations in the Texas area. Dallas, Austin, and Houston where at the top of their list and it’s to no surprise. More people, means more help.

Besides, most people tend to gravitate to larger cities in order to find medical professionals that can assist them. There are just better facilities, and more well trained professionals.

As a student of the marketing game, and a reporter it is my job to detail what I believe to be the next movement for marketing, outreach, and service.

If you as a medical professional do not have a way to reach your patients I suggest you start jumping on the wagon today!

Take a look at Meet Bariatric Surgeons’ architecture:

http://meetbariatricsurgeons.com/austin-texas/

http://meetbariatricsurgeons.com/houston-texas/

They are meeting a need in the market place, and as someone that is a student of the game I just happen to know that this is ust one small stepping stone towards the larger picture. You see, it’s entirely possible to be the shark in a smaller pond.

The way this works is MBS’s will be playing on a smaller playing field, but quickly will re-invest their revenue into scaling into larger projects.

You will soon see them scale to more cities throughout Texas, and then branch out to areas that have higher obesity rates. Louisiana, Kentucky, Virginia, California, New York and many other states will soon be populated by MBS, and the will notice a sharp outbreak nationally.

However, one thing that isn’t noted here is that it’s their vision that drives them. The leaders at MBS have a sincere desire to actually reach thousands and thousands of people in a way that has never been seen before.

It is the desire of MBS to truly not just help people that need bariatric surgery, but also create a network, a giant mind that reaches out to every medical problem that there is.

I made a true attempt to dig into MBS and the leaders, and without a doubt they are a force to reckon with. They may not be the Amazon of today, but they can quickly become Alibaba of the medical world – I called it, let’s see what happens.

Michael Schayzee signing out

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Categories: Statewide Documents

Becoming the Student Marketing Attorney

I’m completely amazed by the world of legal proceedings. In my many hours of study I still cannot get enough on how to keep myself, my loved ones, and my audience safe through legal proceedings. As I was watching Jim Rohn’s seminar, “How to Have Your Best Year Ever” he mentioned one important key point that went home with me.

Study a little bit of law.

That was it.

The game changer.

Unfortunately, in his early career Jim Rohn made the beautiful mistake of lending a company some money because:

A) They needed that help

B) He knew they would pay the loan back

Before he knew it, the loan was paid in full, and he was the hero. That is until the company went In trouble again a few years after, and Lo and beheld Mr. Rohn was never contacted. He was hoping his phone wouldn’t ring, and it didn’t. He thought he was in the clear until the bank called him.

“Mr. Rohn, you owe us money.”

Welp, little did he know that in that contract he signed there was a clause that said continuing guarantee. That little phrase meant he was bonded for life, let’s say. His fortune was almost as quickly wiped out because of that guarantee.

Now, some of the finer aspects of the law that will be studying will deal in personal injury, employment, investments, and other various civil procedures. The key here is that there is a wealth of knowledge out there thanks to sites like FindLaw, Justia, Wikipedia, etc.

Heck, even YouTube offers insights that are pristine. Check this one out:

I encourage anyone with the spare time to INVEST into learning more about how to protect themselves so they can make informed decisions versus impulse based decisions.

In any case, now you know the purpose of my writings, and in here I will do my best to dumb down the information to which anyone can properly understand it.

So what makes me different from the other thousands of sites that talk about the law?

The truth is I’m a student marketer.

However, I don’t want to market to just anyone, and I don’t want just any client. My focus is specifically in helping other attorneys reach maximum results. I find that the deeper I dig into a

market the more I understand my core audience, their needs, desires, and goals and because of it I can deliver results that no one else can.

I can pinpoint pressure points that most general based marketers miss, and because of it I set myself apart. One valuable lesson that I learned from my mentor is to be the big fish in a small pond.

So, let’s say for example that I’m a marketer exclusively for attorneys that do will, estate planning and the like. Well, I can specifically focus on what my audience does on a daily basis, their needs, struggles, pain points, etc. And focus on FIXING their problems by giving them a solution that they want.

With this understanding, I can deliver results that are specific to different phases of the buying cycle for a client. If I can understand, for example, the client cycle for someone that has been injured, I can catch people upstream of that buying cycle.

It could be that people are looking for a doctor because of their injury, or people are looking up insurance claims in their local areas. The key here is to understand where these people are at, go where no one is going and find a rich pond withers little competition.

That’s what sets us apart.

That’s how we go out and dominate.

With that being said you’ll get two key things from this site:

A) Advanced in-depth legal knowledge

B) Marketing strategies based on that legal knowledge

This is for Marketers to squeeze ideas out of my independent research.

THIS IS BY NO MEANS: Legal advice of any sort. Nor will I make promises or guarantees that any my information will make you money. Please see my disclaimer for more information.

I hope you enjoy your stay in here, and that you gain the valuable information that you desire by continuing to come back and visit.

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Categories: Local Outreach